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Welcome

Welcome to Ruby Rock-it - where creativity, beauty, and memory-making come together in every product we design. Born from a love of stationery and evolved through a passion for crafts, Ruby Rock-it was launched in 2008 as part of the Fynmark family. Since then, we’ve dedicated ourselves to helping people all over the world create, celebrate, and preserve life’s most cherished moments.

It all began with Bella!, a brand inspired by the Italian word for beautiful - and that’s been our mission ever since: to offer stylish, high-quality papercraft materials at prices that make creativity accessible to everyone. From scrapbooking and cardmaking to memory documenting and beading, each of our collections - including Fundamentals, Essence, and Just Bead It - is designed with heart, purpose, and a touch of elegance. Whether you’re a lifelong crafter or just discovering your creative spark, Ruby Rock-it invites you to make pretty things, live beautifully, and tell your story your way.

Let’s create something unforgettable - together.

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