Meet The Team--Rebecca Keppel

by rebeccak | November 9, 2011


Hi All! I'm Rebecca Keppel and I am over the moon excited to be here with you all and designing with Ruby Rock-It Designs! Headshot2011

In the beginning of 2005 I was a corporate attorney in San Francisco, but then my daughter was born and I became a stay at home mom. I started scrapbooking around that time and found the creative outlet a santity saver to say the least! We moved to Arizona and my son was born in 2007. They are the main stars of my scrapbooking show. I love practicing new photography skills on them and then creating layouts with those pictures. I also enjoy card making and creating mini albums and gifts for friends and family.

My creative space has evolved quite a bit since I started scrapbooking. My first spot in the house was a small desk in a inset of the wall in the hallyway. I quickly outgrew that area and now I share a space which we call the office. One one side is my desk, Rk my desk

on the other the kids have a small table and chairs Rk kids table

and a cart that holds their craft supplies. Rk kids supplies

I have a cube organization system, Rk cubes

a peg board on the wall Rk peg board

and various shelves in the closet. Rk closet

Recently we finally got around to getting rid of my daughter's diaper table. We were going to try and sell it, but it is enormous and extremely heavy so, I requisitioned it back into the office for a standing work space and some more storage :) Rk diaper table

My favorite Ruby Rock-It layout I've made is this one using the Bella! Paper Boy Collection:

Rk robot boy
I think this layout is pretty typical of my style--fun, but clean and a focus on the photos--with plenty of machine stitching. (I love to use my sewing machine on paper, but I don't have a clue as to hwo to sew clothes!)

Thanks for stopping by today! Come back tomorrow to meet the fabulous Becky Olsen!

:) Rebecca

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Meet the team - Amanda Jones

by Amanda Jones | November 9, 2011



Hi everyone! I'm a 32 year old mother of one cheeky boy, living in the English countryside. I love all kinds of papercrafts, but my heart will always be most loyal to scrapbooking. I have been scrapbooking in the format we currently know since my son was born 9 years ago. I have always loved writing, photography and paper products, and have dabbled in various crafts over the years. Scrapbooking is the creative outlet I found that combines all of my passions!


This is my official crafting space - the utility room off my kitchen. I took this photo just after finishing a project. Yep, it's a mess! But more realistic, right?! I do tidy up afterwards though, I have to have everything back in it's place before I can start something new. Most of my supplies are stored in this room, but I have pockets of craft product all over the house, including in the kitchen and living room. Most of the time I grab the supplies I want and create on my living room floor. I don't like being shut away when I create and that is why I don't need a big fancy craft room.

Cards full

My favourite Ruby Rock-it project is actually the one that Rachel shared when she announced the DT, here. But seeing as you've already seen that one, I'm sharing these birthday cards. It was when I was making these cards that I realised how much I loved the products. This is where I let you into a little secret... I hate making cards! OK, I don't hate making cards per se, but I am rarely happy with how cards I make turn out. When I made these I also made several others, and they all just worked. Gotta love product that makes life easy, huh?    

Delight LO

This layout is one of my current favourites. Look at the goofy look on my son's face! He was super excited to meet one of our UK Olympic athletes at school, a real highlight for my sports-mad boy.


If I had to describe my style, I'd call it eclectic. I have a definite case of 'multiple scrapping personality disorder'. One thing you will find on 99% of my pages, however, is white space.

Thanks for stopping by to say hello! Come back tomorrow to meet the lovely Rebecca Keppel!

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Meet the Team ~ Sarah Hill

by Sarah Hill | November 8, 2011


Happy Tuesday Ruby Rock-It fans!

I'm Sarah Hill and one of the members of the inaugural Ruby Rock-It Design Team. I can not express how excited I am to be a part of this wonderful team with so many talented ladies.

RR Sarah Profile Pic

I'm in my late 20s (although most people think I look like I'm in my late teens!! I even sound like it!!haha) and found a new love for the crafting hobby when I started working at my LSS last year. This was THE BEST job I've ever had. When the store closed this summer I cried. I really did. I made so many friendships and just loved my job. In the last several years, I would say my scrapboooking style has morphed into a very simple style with a little bit of clutter on my projects. I like clutter, just not too much.

I'm lucky to get to have my own crafting space in my home. I kind of claimed it before my husband could say otherwise when we moved in to our house (hey, he got the basement!). I painted it my most favorite color~pink! I added some black and white accents and it is definitely my getaway. I have lots and lots of storage at the other end of the room.

Sarah Scrap Room

My favorite project I did for the Ruby Rock-It design team call is definitely the mini album I did. I think my most favorite aspect of scrapbooking is making mini albums... I like to cram everything into one album and you just can't do that with a one- or two-page layout!

Sarah Ruby Rock-It Mini

Here are a couple pictures of some recent projects I've done that reflect my style. The first one is (of course!) a mini album I did that I constructed from scratch. The other is a card I made my husband for our anniversary. I'm pretty proud of the card because I rarely make cards.

Sarah Jenni Bowlin album

Sarah card

I hope you were able to get some inspiration and I can not WAIT to design some more Ruby Rock-It projects for all of you!!

Happy Scrapping!

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Meet the Team - Sandy Ang

by Sandy Ang | November 7, 2011


Starting today we'll be introducing each member of our first Design Team.

Profile Photo (sepia)

I'm a forty-something living on the tropical island of Singapore. While I like to think I own a pet cat named Bun Bun, those close to us know he's the one who calls the shots in our relationship. My artistic inclination is inherited from my mom who painted water-colours. From my father, I've picked up the invaluable habit of taking an afternoon nap most days.

Craft Room

I craft in my basement scrap-room. As you can see I'm something of a neat-freak who has to have a completely clean desk when I start a project.



This layout of me and my sister is currently my favourite Ruby Rock-It creation. There are lots of childhood photos of us together but this picture is a rare one of the two of us grown-up. I was inspired by the quotation "Be to her virtues, very kind. Be to her faults a little blind" to scrap this layout.

Thank You (Crate)
My first love is cardmaking. I don't create in a particular style. Sometimes my cards are balanced and classic, and sometimes they go quirky and eclectic. Mainly I play with lines and shapes to produce layered, textural cards.

You make me Happy


Hope you'll come back tomorrow and meet - Sarah Hill.

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Happy November!!

by Ruby Rock-It Bella! Fundamentals | November 1, 2011



How did November get here so fast?!

In the next few days we will begin to introduce you more personally to the new Ruby Rock-It Design Team.  The designers are getting ready to bring you a little glimpse of their world one-on-one.

Stay tuned.

Cheers to a great week ahead,


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**INTRODUCING** the New Ruby Rock-It Design Team

by Ruby Rock-It Bella! Fundamentals | October 31, 2011


Happy Monday!!

SO excited to finally announce the new 2011 Ruby Rock-It Design Team. 

The entries were FABULOUS, it was a hard decision to make. HUGE thanks to all of you that applied. 

Here we go and in no particular order except alpha:


Sandy Ang - Singapore

Sarah Hill - Indiana

Amanda Jones - UK

Rebecca Keppel - Arizona

Gina Lideros - California

Becky Olsen - Utah

Benedicte Raphalen - France

Debbie Sherman - Wyoming

JJ Sobey - Canada

Carrie Walz - Illinois

Jodi Wilton - Canada

Erin Yamabe - California

Keely Yowler - Kentucky


HUGE congrats ladies and welcome to the team!  I look forward to working with all of you.

Here are just a 'few' of the winning entries, it was hard to choose just a few to share:


Amanda First Memories full
By Amanda


Gina girl's day layout c

By Gina


JJ layout brave



Jodi RR card

By Jodi


Rebecca ruby rock it card

By Rebbecca


Sarah Ruby Rock-It Banner

By Sarah


Sandy milk bottles

By Sandy


Time to ROCK-IT now (you knew that was coming right).

Best wishes for an amazing week ahead.


Creative cheers,

Rachel Carlson


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Stay tuned for the big announcement tomorrow!!!

by Ruby Rock-It Bella! Fundamentals | October 30, 2011



I have been pouring over design team applications even during my travels as I made my way to Oregon.  Did I say WOW.  This is always the hardest part of my job.  I've been on both sides of the excitement yet I still get nervous about this part.  It will be hard to choose from the amazing designs I have been sent, I can tell that people put their heart and soul into these projects.

Cheers to all of you for having the courage to try out.

Good luck everyone!

Creative cheers,


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Ruby Rock-It Design Team entry deadline TOMORROW.

by Ruby Rock-It Bella! Fundamentals | October 19, 2011


TOMORROW, October 20th is the deadline for the Ruby Rock-It Design Team....eeeeek! 

The team is then chosen on October 31st. 

Have you sent your entry in!!?? 

Good luck to everyone applying and congrats to those of you that have already sent your entry in. 

Good luck everyone! 


Creative cheers, Rachel

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Design Team Call: updates

by Ruby Rock-It Bella! Fundamentals | September 27, 2011


Hello again!

It's been SO great to hear all the excitement about the call.  I am thrilled to start seeing your entries come in.  I know they are going to be great.

Joanna Baxter, owner/creator of RUBY ROCK-IT was just in Las Vegas attending Inspiration Unlimited, did you attend?  Please share your experience with us if so.


Many have asked, contacted me, etc about the requirements for the call.

We DO need to have 50% of RUBY ROCK-IT product being used in your designs.  It helps us to see/know that you are able to work/represent the ranges that we offer. 

Don't forget:  You can also use the BELLA! range of Paper Boy and Paper Doll – all available at and at stores on the Where to Buy listing on

I know you can do it!

Look forward to seeing your entries.

Creative cheers,

Rachel Carlson

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Design Team Call - here we go!!

by Ruby Rock-It Bella! Fundamentals | September 14, 2011


Thank you so much for your patience.

Hope you are enjoying the start to September, back to school and the changing of the seasons.

Are you ready to get busy!!??

Ruby Rock-It is looking for a new Design Team!  We are looking for a variety of crafters:  simple design, clean design, mixed media, altered arts, gift, packaging, home decor, wedding invitations, cards....the possibilites are endless. 

As a Ruby Rock-It design team member you will receive:

  • A package of Ruby Rock-It lines every 3 months including new product before it is released.
  • Your name, bio and photo on the Ruby Rock-It blog and website.
  • Sponsored product for blog hops, blog features, social media or other.
  • U.S. and International exposure on blog, social media and website.
  • Elibigle to create designs for trade shows, website and social media.

We are accepting both U.S. and International entries.

What are we looking for in a design team member?

Ruby Rock-It lines and products are vintage style papers and richly textured embellishments.  We want our team members to be able to design layouts, altered art, home decor and cards that are sure to compliment the product to the highest quality.

Social media and blog:  Designers must also be very savvy to blog and participate in social media to help represent Ruby Rock-It in a varitey of online outlets.  Photography and presentation is a plus!

Easy enough, right??!!

Don't be shy, we want to see your amazing designs.


What does it take to apply:

Please send a total of FOUR projects to:  Rachel Carlson at

Projects to include:

1 layout

1 card

1 altered project (mini book, small gift project, etc)

1 home decor project

We want to see how each designer does in each category so put your best designs forward.  Designs must be never-before-seen, non-published and contain at least 50% of Ruby Rock-It product.  Make sure you look to the right side bar to see where products can be purchased.

Please also include:

  • Full contact information.
  • Name, home address, phone number, email address, blog/website/social media links.
  • Online gallery to view past designs.
  • Any companies you have designed for in the past and who you are currently designing for.
  • Please share a little bit about yourself and what you feel is your best design qualities.
  • Finally, why do you want to join us on the Ruby Rock-It design team?


Deadline to apply:  All entries must be received by October 20th and designers will be chosen on October 31st.  Please direct any questions to this blog entry or email me directly at the aforementioned email address.

We are SO excited to see your designs.

Ready, set, GO...and good luck!!

Creative cheers,




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