My Friend

by Sarah Hill | March 3, 2012


Hello everyone! Sarah here today. Isn't everyone jazzed about the big news about Ruby Rock-It, Bella!, and Fundamentals being merged? And the amazing Rachel Carlson being promoted? If you missed the news, you must go read about it HERE.

To go along with all of the fabulous-ness that is going around Ruby Rock-It these days, they have even launched a brand new collection!!! August Moon is a soft line with amazing florals and simple design.

Here is a layout I created using this beautiful line:

"My Friend"

August Moon LO 1

I have so many pictures of my mom's new little pooch, Macy... I just keep making her layouts!! And this picture was PERFECT for August Moon!! I used August Moon papers, stickers, borders, and tags. I mixed in a little bit of the Fundamentals line too (the pearls, the tiny alphas, and ribbon).

August Moon LO 2

Isn't this collection so beautiful!? Make sure your LSS is a part of the Ruby Rock-It revolution :)

Until next time... Have a wonderful Saturday!

Hugs! Sarah

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Kicking Off August Moon Month

by Sandy Ang | March 2, 2012


Sandy here excited to show how I used the latest Ruby Rock-It collection : August Moon. It's a romantic range full of botanical designs in a soft pastel palette. The delicate pinks and powder blues are paired with a hint of silver to emulate the effect of moonlight.


August Moon Mirror 1


Here a 10"x10" mirror from Ikea was transformed into a shabby chic decorative item. After I decoupaged the front with a subtle lattice pattern, I added fussy-cut elements (my favourite way to use romantic roses) around the edges. Lastly a butterfly, a bird, some label stickers and trim to finish.



Next I made a card using the Tag Set. Eight tags (two per design) were arranged in two rows. The joint was concealed behind layers of border sticker and trim. To give the card a bit of sparkle, I added rhinestones from the new Bella Bling collection.

August Moon card


Hope you'll be inspired to come back every day this month as our designers showcase this beautiful new collection.

Mirror Supplies : August Moon ( Bouquet, English Rose, Hydrangea, Cardstock Sticker, Trimmings, Tag Set, Pearl Combo) Bella (Narratives BWT53, Wedding Cardstock Sticker BWC15, Pearl Stickers BWP16), Fundamentals (Trim FNRR01, Rub-Ons Flourish FNR57, Rub-Ons Wedding FNR26), mirror

Card Supplies : August Moon ( Arbor, Cardstock Sticker, Trimmings, Tag Set, Chip Title packaging), Fundamentals (Rub-Ons Gratitude FNR99, Trim FNRR01 & FNRR71), Bella Bling BG66

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Introducing our merge...all of our great ranges in one place!


2012 New Logo all brands

Hello Ruby Rock-It, Bella! and Fundamentals fans!

We are thrilled to finally merge all of our great brands together in one place. We’ve had a lot of questions about who is Fynmark in relation to our old Facebook page. We thought it was time to clear up any confusion.

Fynmark is the trading company that distributes our three brands, Ruby Rock-it Designs, BELLA! and Fundamentals out to stores. They manage the logistics and make sure you get to see all the great ranges out in your stores. However you all know either Ruby Rock-it, BELLA! or Fundamentals depending on what you have purchased in the past.

Our designers at Ruby Rock-it focus on vintage styling with interesting embellishments that create a lot of interest.

Our BELLA! designers focus on our wedding and everyday scrapbooking product, eg. paper pads, glitter cardstock and general use items.

Fundamentals products focus solely on cardmaking: cardstock, envelopes, vellum, card kits, 3D decoupage and teeny tiny stickers and embellishments – we like to call it cardmaking for connoisseurs!

So we hope that clears up any confusion you all had - we’re all one big happy family under the Fynmark umbrella and we love creating new products for you to play with. We’re excited you’ve continued to support us, follow us and cheer us on. You are going to love the inspiration our fabulous team has planned for you.

We live by our motto: “Scrapping is love made visible!” and look forward to helping you do the same.

HUGE thanks to our Australian team who has been doing a fabulous job on the Bella! Blog via Fynmark and the Facebook page.

We will all now come together here on this blog, in one place, so please update your bookmarks so you don't miss any updates, contests, etc. And don't forget to 'like' us on our Facebook page, you will not want to miss a thing!

Our Facebook Page is here:

Ruby Rock-It, Bella! Fundamentals

When we get to 500 likes we will give a prize away and then again at 1000 likes.


With the news of our merge also comes the news of a promotion:

We are pleased to announce the promotion of Rachel Carlson to the position of Marketing Director USA for Ruby Rock-it Designs, BELLA! and Fundamentals Cardmaking. Rachel joined our company 6 months ago as a Communications and Social Media Manager. She has held various positions in the papercraft industry and is well known to many.

In this new position Rachel will be in charge of all marketing communications and activity in the USA. She will be responsible for researching and developing new market opportunities including various promotional programs with media and our sales team. She will manage the company Facebook and Blog and be the main point of contact in the USA for all product information and promotion.

Rachel can be contacted by email:

Thanks to the Ruby Rock-It, Bella! Fundamentals family for this great opportunity as I continue to bring you all the best that our company has to offer.

Please continue to watch the blog for another announcement this weekend as I work to bring you a design team call for Australia/New Zealand. That's right, you heard it here, we're adding to our team!! We already have an amazing team and adding to it will just make it all the more inspiring and creative. We are going to shake things up a bit and we are so happy that you have joined us in this new adventure.

And if you reached the end of this post (THANK YOU), I would like to give ONE lucky winner our THREE new ranges from our 2012 Winter CHA show (August Moon, Nostalgia and Vintedge). Please leave a comment in this post for your chance to win. A winner will be chosen on Sunday night. Good luck!

Thanks again for your continued support as we embark on our new journey.

Creative cheers,



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Happy LEAP day!

by Ruby Rock-It Bella! Fundamentals | February 29, 2012


2nd PEEK of NEW LOGO2012

Stay with us.....TOMORROW is the big day. We are so happy to have you following along to see/hear our news. We know you will be just as excited as we are. We are so ready to bring you an even better creative experience.

See you all back here tomorrow.

Cheers to a GREAT day ahead!


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Sharing a peek of what's to come...

by Ruby Rock-It Bella! Fundamentals | February 28, 2012


2012 New Peek1

Just a PEEK of what's to come.

I know this is hard but it will be worth the wait to see what's upcoming for our brands. We are so excited to share this with you and we are happy that you are coming along with us on this new adventure.

Yet I've been under the weather for a few days, I'm still managing to sneak in some peeks.

Thanks for your patience as we work to roll out this new journey.

Tomorrow in the U.S. is LEAP day, that EXTRA day in February, what will you be doing with your extra day??!! Albeit, for our Aussie team, today is YOUR extra day, what are you up to??!!

Creative cheers,


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As a new week begins...

by Ruby Rock-It Bella! Fundamentals | February 27, 2012


 And a new month is on the way...

Hello all. Stay tuned as in the next few days we will start to reveal some new and exciting things coming our way, updates, announcements, etc. I know it's not fair to tease yet we simply want to ease you into what we've been working on. Please trust that it will be bigger and better, bringing it all together and making it all the more fun and exciting for everyone.

Don't forget, you have an extra day in February this year, make the best of it.

Creative cheers,


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Hello, Paper Doll!

by Keelyyowler | February 27, 2012


Hello, Ruby Rock-It friends! I'm so happy to share one of my favorite Ruby Rock-It collections today...Bella! Paper Doll. The beautiful colors and patterns make this collection perfect for girl projects, as well as Spring and romance.



I love the vintage elements paired with bold/bright colors. SO perfect. The diecuts, felt shapes, and border strips are wonderful complements to each Ruby Rock-It collection. This diecut patterned paper is one of my favorite items in the collection.

This LOVE card features fabulous Paper Doll chipboard letters, patterned paper, and diecut. I hope you love Bella! Paper Doll as much as I do.

Happy Creating! Keely Yowler

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Nostalgia: How I love thee!

by Erin Yamabe | February 26, 2012


Hello, it's Erin here today, and I hope you are all having a fabulous crafty filled weekend:)

I don't know about you, but seriously, I cannot get enough of this gorgeous line: NOSTALGIA!

This month, our fearless leader, Rachel has given us freedom to create anything we want!  How fun this was, let me tell you:)


The ticket paper is easily one of my favorites...and I wanted to give it a little bit of a different look: so I married it up with Claudine Helmuth's sticky back canvas!  And I chose to keep half of the paper as is, and the top right portion the canvas:)  Love how it gave it a shabby chic look and still kept the vibrancy of the colors!


Here's a closer look at the canvas paper:)

For this layout, I paired up just bits and pieces from Nostalgia with a paper from the Keepsake line, along with some stitching:)


I like how the little butterflies jumped off the page with this pretty neutral background:)


Here's a little card that I just added some of the random pieces of paper I had leftover from the layouts:)  A very dear friend shared her trick years ago...after your layouts are created, see how many cards you can create with your remnants:)


Thank you very much for stopping by today!

Have a wonderful rest of your weekend!



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Spreading more LOVE...

by Jodi Wilton | February 25, 2012


Hi everyone! Jodi here today to share some more Ruby Rock-it LOVE with you.  I have been busy creating with the Bella! Wedding Line and love the cute stickers that come with this line.  Here is a card I created using this line:



I absoultely love the  bride and groom here! So super cute!

Here is a layout, I created a little while back, but wanted to share it with you today.

IMG_9779 (800x787)

I love how versatile the wedding line is, and I can't wait to scrap more photos of my wedding. 

Here is a close up:

IMG_9775 (647x800)

I hope everyone is having a fabulous weekend!!

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A little bit of this and a little bit of that....

by Carrie Walz | February 24, 2012


Good morning everyone...Carrie here on this Free-Form February...oh how nice that sounds after all the hustle and bustle of CHA! We were given the opportunity to do what ever we wanted to this month. I took full advandage of this assignment. For my first layout I actually used 3 different lines...and Ruby Rock-It cardstock. The background paper is from the wedding line, The alpha stickers and some of the embellishments are from the Paper Doll line, the paper twine is from the Nostalgia line and from the Paper Boy line I used patterned paper and embellishments. I really love when I can make a layout using so many different elements and lines all together.


For my second layout I also used a few different lines. I used flowers and chipboard embellishments  from the cardmaking elements, I used paper twine from the Nostalgia line, I used ribbon and die cut papers from the Keepsake line...and again all of these lines and elements flow so nicely together.
I hope I showed you how you can mix and match several different lines to make one wonderful layout and make sure you stop back tomorrow to see what else we have to show you!


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