Ruby Rock-It

Debuting at CHA W 2014 | Essence

by Ruby Rock-It Bella! Fundamentals | November 26, 2013


Hello Ruby Rock-it Fans!  We are so very excited to be sharing this brand NEW product concept for us, debuting at CHA W 2014!  

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The essence of story telling starts with a good foundation and builds, revealting the story of who we are and how we live. Essence is a 3 step coordinating system that allows you to assemble the layers of your life’s stories in a quick simple approach. Co-ordinate essence designer papers, cards, embellishments and polypropylene refill pages to create a stunning album for yourself and future generations.


Here's our Essence brand designer, the fabulous Sally Wilson!


We break our concept into 3: foundation cards, building cards and fit-out packs. We have 3x4” cards and 6x4” cards – no rounded corners.


The foundation cards are pack 1: designers and staples which are patterns from the papers and pack 2: grid and leger cards which are multi-purpose cards that can be used for journaling and photo mats.


The building cards are pack 1: small and large journal cards (these have lots of prompts for journaling), pack 2: quote cards, these are in 3x4 size only (these are the bomb with lots of great quotes to suit lots of scrapbook needs), pack 3: calendar pack (Jan-Dec and days etc), pack 4: etc pack that includes cards for titles, seasons and other sentiments – this is a 6x4 size only.


The fit-out packs are for embellishing up the cards and/or your photos. Each includes a clear stamp. One pack has transparencies in a 6x4 size and alphabet stickers. The other adhesive gems and strip stickers.

Here's a beautiful video capturing how it all works...

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We know you will fall in love just as we have, and we will be back with more Essence and so much more for CHA W 2014!

Thank you for stopping by and making Ruby Rock-it a part of your creative day!

Erin Yamabe

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