Ruby Rock-It

Introducing our merge...all of our great ranges in one place!

by Ruby Rock-It Bella! Fundamentals | March 1, 2012

2012 New Logo all brands

Hello Ruby Rock-It, Bella! and Fundamentals fans!

We are thrilled to finally merge all of our great brands together in one place. We’ve had a lot of questions about who is Fynmark in relation to our old Facebook page. We thought it was time to clear up any confusion.

Fynmark is the trading company that distributes our three brands, Ruby Rock-it Designs, BELLA! and Fundamentals out to stores. They manage the logistics and make sure you get to see all the great ranges out in your stores. However you all know either Ruby Rock-it, BELLA! or Fundamentals depending on what you have purchased in the past.

Our designers at Ruby Rock-it focus on vintage styling with interesting embellishments that create a lot of interest.

Our BELLA! designers focus on our wedding and everyday scrapbooking product, eg. paper pads, glitter cardstock and general use items.

Fundamentals products focus solely on cardmaking: cardstock, envelopes, vellum, card kits, 3D decoupage and teeny tiny stickers and embellishments – we like to call it cardmaking for connoisseurs!

So we hope that clears up any confusion you all had - we’re all one big happy family under the Fynmark umbrella and we love creating new products for you to play with. We’re excited you’ve continued to support us, follow us and cheer us on. You are going to love the inspiration our fabulous team has planned for you.

We live by our motto: “Scrapping is love made visible!” and look forward to helping you do the same.

HUGE thanks to our Australian team who has been doing a fabulous job on the Bella! Blog via Fynmark and the Facebook page.

We will all now come together here on this blog, in one place, so please update your bookmarks so you don't miss any updates, contests, etc. And don't forget to 'like' us on our Facebook page, you will not want to miss a thing!

Our Facebook Page is here:

Ruby Rock-It, Bella! Fundamentals

When we get to 500 likes we will give a prize away and then again at 1000 likes.


With the news of our merge also comes the news of a promotion:

We are pleased to announce the promotion of Rachel Carlson to the position of Marketing Director USA for Ruby Rock-it Designs, BELLA! and Fundamentals Cardmaking. Rachel joined our company 6 months ago as a Communications and Social Media Manager. She has held various positions in the papercraft industry and is well known to many.

In this new position Rachel will be in charge of all marketing communications and activity in the USA. She will be responsible for researching and developing new market opportunities including various promotional programs with media and our sales team. She will manage the company Facebook and Blog and be the main point of contact in the USA for all product information and promotion.

Rachel can be contacted by email:

Thanks to the Ruby Rock-It, Bella! Fundamentals family for this great opportunity as I continue to bring you all the best that our company has to offer.

Please continue to watch the blog for another announcement this weekend as I work to bring you a design team call for Australia/New Zealand. That's right, you heard it here, we're adding to our team!! We already have an amazing team and adding to it will just make it all the more inspiring and creative. We are going to shake things up a bit and we are so happy that you have joined us in this new adventure.

And if you reached the end of this post (THANK YOU), I would like to give ONE lucky winner our THREE new ranges from our 2012 Winter CHA show (August Moon, Nostalgia and Vintedge). Please leave a comment in this post for your chance to win. A winner will be chosen on Sunday night. Good luck!

Thanks again for your continued support as we embark on our new journey.

Creative cheers,



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