Ruby Rock-It

Introducing the Stunning New Bella! Collections

by Donna Baxter | January 12, 2019
Introducing the Stunning New Bella! Collections

Happy New Year everyone!  With great pleasure we introduce the new Bella! Mini themes, Bella! Paperworld and Bella! Glitzy Gold Paper collections.  There's no better time than a brand new year to launch sensational new paper collections.

Our 10 Mini Themes each comprise of 6 gorgeous designs on double-sided cardstock.  

There are 7 newcomers to the Bella! Paperworld family.  Red Gallery, Greenery, Birthday, Baby Girl, Baby Boy, School Days and Australiana.  They join the previously launched paper ranges - Botanical, French Country, Coast and Baby. These colourful impressions are all single sided papers and consist of 3 designs per theme.

And finally, as the popularity of our Bella! Glitz Glitter paper collection continues to grow, we're delighted to introduce its' new glitter counterpart - the Glitzy Gold Glitter paper range.

So what exactly are these collections all about?  What inspired us to create these little beauties?  Let us dwelve a little deeper into the meaning behind the designs.  


Seaside, Coast and Australiana were developed to capture elements of the Aussie lifestyle being an island nation – surrounded by water, beautiful blue skies, living the outdoor life, the red of the desert, natural elements of the seaside. They all work well together scrapping lazy summer holidays or a craft project that has a focus on Australian lifestyle. Two of the Australiana papers can be used for USA projects also with the red, white and blue designs. And Seaside has a Hamptons style flavour so all work well between the USA and Australia.

Cosmos mini theme portrays the growing popularity of mindfulness and yoga in people’s everyday lives. It's a growing consciousness that was once something that existed on the edge but is now becoming an increasing importance in our lifestyle hence why we created Cosmos.   



Steamworks and Dapper are vintage oriented themes great for scrapping or cardmaking for men. Essentially older men. There is always a lack of this in the marketplace and we developed these two specifically for that reason. Elements of steampunk remain popular as the industrial design aesthetic continues on in home décor spaces. The colours and whimsical elements are perfect for grungey scrapbooking, male birthday cards and mixed media. The Dapper theme is a “DAD” classic. The iconography has a timeless quality about it. It’s a vintage expression of the best of men.




Little Man, Little Prince, Magic & Wonder, Dream focus on the little boys and girls in our lives. Elements of magic, fantasy and whimsy abound in the papers as they do in the minds of our children. It’s all about what could be imagined in that dress-up, cubby house or story. And then it’s up to us to use those papers to display their little lives and minds.


Themes such as baby boy, baby girl, graduation &  birthday are created for those big occasions in everyday life. Graduation is huge in the USA and developing here in Australia. Birthdays and babies – every family has them so these themes appeal to all. The launch of baby this year revisits our old hugely popular footprint designs and adds some new ones. Birthday is bright and colourful – great for cardmaking and celebrating.

School Days– gets ready for all the little ones going off to school. Provides a solution to scrap their first day using this collection. Multiple colours to match varying uniforms and outfits. Lots of fun phrases and patterns.


Greenery & Red Gallery– popular colours for scrapping events such as Valentine’s Day, Mother’s Day, Easter and Christmas. We just love the natural textures portrayed in the designs, great for backgrounds. The Botanical theme feeds into this but is more vintage oriented.

Bella! Glitzy Gold Collection


After the success of the popular Bella! Glitz Glitter collection, we are excited to introduce our newest glitter cardstock range.   This versatile glitter gold collection is available in 10 gorgeous designs.  They're a perfect card or layout backdrop for weddings, engagements, anniversaries, christenings, birthdays.....any type of celebration really!  There is a design that will fit any kind of theme and is sure to captivate with its glittery shimmery appearance. 


The Glitzy Gold range will soon be available at all Spotlight stores in Australia, NZ and Singapore.  They are also available to buy in packs of 5 directly from our Ruby Rock-It online store


We hope you love the new collections just as much as we do!  Check out all these designs and much more right here.  Plus don't forget all these ranges will also be available at most  Spotlight stores very soon!  Our creative design team will be showcasing these stunning new papers on our blog throughout the months, so keep your eyes peeled on our Blog and Facebook page!

Happy Crafting!

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